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News & Views: It's Marketing Season
Newsletter – Friday, March 16, 2018
It’s Marketing Madness season at the Tuscano Agency! We have a lot going on this week and next, what with the kickoff of NCAA Men’s basketball championships, St. Patrick’s Day festivities and of course, Pittsburgh I-Day. I’ve been in training all month, building up my alcohol resistance!
Jinny and I made a promise to each other a while back; we work too hard not to have fun doing what we do. I hope you feel the same way. The best part of our work is the people we meet and the friends we make! So this year, let’s make insurance fun again!
Fortunately, we get to spend a few dollars out of our marketing budget on fun and games. I remember when we spent the better part of our marketing budget on an ad in the Yellow Pages of the phone book! Today, we have a better understanding of marketing vs. advertising and we embrace both.
We have three awesome folks, Jeff, Katie and Daya out on the road calling on customers and working hard to understand your challenges, Put another way, our marketing team is our R&D department. They come back with feedback and news from the road that better informs us about what you need from a wholesaler. Our marketing efforts really come down to how we can build better relationships with our customers. I think Tuscano is getting better at this all the time, but I’m happy to hear what you think of us.
Like you, we struggle in this marketplace because it is both more difficult and way easier to write business. Tuscano offers a lot of quoting options: online rating, rate indications, and phone quoting. We have an awesome team of underwriters that understand risk, exposure and coverage options. Whether the account is large or small, straight-forward or unusual and complicated, Tuscano underwriters love to write business and they love to help you. So if you are a DIYer or prefer to have an underwriter as your go-to, Tuscano will do everything we can to make it easier for you to write business.
One of our new initiatives in marketing has been to enter into a partnership with Trusted Choice and the good folks at Agency Nation. We have decided to collaborate on a special webinar geared to our customers. Join us on Thursday, April 12 at 10 AM for Online Lead Generation that Works, hosted by Tuscano and presented by Sydney Roe from Trusted Choice. Register here!. This is a marketing webinar tailored specifically for retail producers. It will give you practical tips on how to get your online marketing game going and generate local leads that work. Hey – the more you write, the more chance we have of writing more business for you!
Our founder, Bill Tuscano, was a ‘man of the people’ who would jump on his motorcycle, pull up in front of an agency, dust himself off, and walk in for a cup of coffee and a good chat. Building relationships with the people we do business with is embedded in the DNA of the Tuscano Agency.
Let’s make insurance fun again!